Role: Visual Designer
Project Overview:Developed a full brand identity for Sazon Urbano, a food festival in Mexico, capturing its vibrant, authentic vibe through visuals and promotional materials.
My Contribution:- Designed logo, illustrations, color palette, typography, and supporting graphics.
- Created promotional assets that maintained visual consistency and enhanced festival storytelling.
- Translated the festival’s brand values into tangible, engaging visual experiences.
Tools: Adobe Illustrator