Integrated Brand & E‑commerce Design with Digital Photography
Project Overview:
Issa Jewelry was a Copenhagen-based brand specializing in curated vintage pieces. I collaborated with the founder to redesign the Shopify website, focusing on cleaner navigation, storytelling through visuals, and consistent brand presentation across web and social channels.
My Contribution:
- Redesigned Shopify store layouts for improved user flow, visual consistency, and product storytelling.
- Produced product and campaign photography reflecting the brand’s timeless, elegant identity.
- Refined color palette and typography to strengthen brand authenticity and craftsmanship.
- Created social media graphics aligned with the online store’s aesthetic tone.
Outcome:
The redesign elevated Issa Jewelry’s online presence and reinforced brand consistency. The website has since been discontinued, but the full design and imagery remain documented here as archived work.
Tools: Shopify, Figma, Photoshop, Illustrator
Digital product & lifestyle photography
Project Overview:
Produced polished product and lifestyle images for multiple brands, ensuring visuals aligned with each brand’s identity and worked seamlessly across e‑commerce, social media, and marketing channels.
My Contribution:
- Shot and edited product and lifestyle photography tailored for online use and campaign assets.
- Maintained consistent visual style to reinforce brand identity across platforms.
- Collaborated closely with brand owners to translate creative direction into commercial imagery.
Tools: Sony a6000, Lightroom, Photoshop
