| Sune Steffen Hansen – Political Analyst & Public Affairs Website Project Overview A personal brand website mock-up created for Sune Steffen Hansen, a political analyst, public affairs consultant, and media commentator. The design focuses on a clean and trustworthy digital presence that reflects his expertise in political strategy and data-driven analysis. This version is a preliminary mock-up, allowing the client to see how the logo colors work within the site’s structure, and is not the final form. The project is ongoing, with small improvements and adjustments being made based on feedback and evolving content needs. Role UX/UI Design, Visual Identity, Wireframing, Website Development Tools Used: Tilda, Figma, Photoshop |
Goals & Challenges
- Present a professional and data-driven image
- Communicate clearly who Sune is, what he does, and how to contact him
- Make the site easy to update and manage independently in the future
- Work with limited client availability, requiring initiative and structure
Planning & Structure
The initial sitemap and wireframes were designed in Figma to establish clear content hierarchy, page structure, and layout logic before implementation. This helped validate decisions with the client early and simplify the hand-off to Tilda.
The website includes: Home (landing page with hero intro, featured media, CTA) About (bio, education, background) Services (descriptions of consulting work, approach, and clients) Media (press appearances, articles, podcasts), Contact (form + professional CTA).
The website includes: Home (landing page with hero intro, featured media, CTA) About (bio, education, background) Services (descriptions of consulting work, approach, and clients) Media (press appearances, articles, podcasts), Contact (form + professional CTA).
Logo Creation
The logo combines classic serif typography with a minimal horizontal line element to subtly emphasize structure and authority. The font choice balances tradition with clarity, while the layout introduces hierarchy between name elements.
Logo & Visual Identity
The logo for Sune Steffen Hansen was designed to communicate professionalism, clarity, and trust. The name is split visually into two lines to emphasize hierarchy and readability, with "SUNE STEFFEN" in a bold serif font to convey strength and authority, while "Hansen" uses a more delicate serif with a refined underline detail for a subtle, elegant contrast.Color Variations
Deep Navy Blue: reliability, professionalism, and calm authorityBlack: boldness and formality
White background: clean, neutral, and versatile for all platforms.
This flexible logo system works on both light and dark backgrounds, ensuring strong brand recognition in any context, from digital to print.
Website Design
The website was designed and built in Tilda, based entirely on the custom wireframes I created — without using a pre-made theme. The result is a simple, focused layout that reflects the structure and style of the original design. Tilda was chosen to allow the client full control of future updates, with an easy-to-use editor that doesn't compromise the visual quality of the site.
